Heleum - Grow Funds by Letting It Float Between Currencies

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The 411: Investment Opportunity - Fund Growth via Automation

Found on: - https://www.seedinvest.com/heleum/seed

Heleum is an automated app that grows your funds over the long-term by letting it float between currencies.

One of the biggest pain points consumers have is growing their savings. This is difficult to do in banks, costly and illiquid in retirement plans, and confusing and risky in volatile markets. Our goal is to solve the savings problem by making volatile markets like cryptocurrencies safer. The path to the future is formed through automation. We want the mass market to benefit from financial automation to help them with their finances and investments so they can focus on what they care more about in life.

We use automated trading in our goal to keep user funds safe in fiat currencies during cryptocurrency crashes, and move them into the right cryptocurrency at the right time to take advantage of large jumps.  Instead of trading in pairs, we started using a patent-pending trading process we call mesh trading. Our mesh trading algorithm allows user funds to float between 7 cryptocurrencies and 9 national currencies, staying in whichever currency is performing the best in the moment.

We tested Version 1.0 of Heleum in 2017 with a small 400-user Private Beta. Then we released our first web app for Heleum in November. Since then we've grown to over 4000 users and nearly $3M in invested balances. We're currently launching Version 2.0 of our mesh trading algorithm, making it more crash-proof than Version 1 to help protect our users from future falls in the cryptocurrency market. 

Product & Service

Heleum is an automated app that aims to grow your money over the long-term by letting it float into rising currencies. First, you create and add money to an account on Uphold.com. Uphold is an online wallet that helps you store your money in many different currencies. Then, you allow Heleum to access your account.

Heleum divides and launches a user's available funds into "balloons." Heleum watches the exchange rates between currencies and moves the funds inside a balloon when it's most advantageous. When it becomes most advantageous to move back to the base currency, this forces the balloon to "pop" and realize the overall gain. 

Instead of exchanging in regular binary pairs (eg. US dollar to British pound, and back to US dollar), your funds follow paths like: US dollar to bitcoin to euro to litecoin to bitcoin, and back to US dollar, with relative gains at each step.

You can withdraw funds any time. Withdrawing funds before balloons are popped will return funds from the currently highest floating balloon first, but may also prevent a balloon from achieving its goal of, at minimum, a 2% gain. It may even force a loss from the lowest currently floating balloons.

Heleum is currently available on all web-connected devices as a browser application at https://app.heleum.com/ with native mobile apps under development.

Please detail your product/platform and its key use cases.

Heleum is an automated app that grows a user’s money over the long-term by trading it into rising currencies. To use Heleum, a user must create an Uphold account and then authorize the Heleum app on top of their Uphold account. The Heleum algorithm moves subsets of the user’s funds into rising currencies. When those currencies experience a pull-back, the Heleum algorithm moves those funds into other rising currencies. This process repeats until the funds move back into the user’s base currency, a gain is reflected in the user’s balance, a fee is paid to Heleum, and the process starts over. Heleum can be used on as little as $5.

What exactly is Uphold? What part of transactions occur in Heleum vs Uphold?

Uphold is Heleum’s exclusive wallet partner. Heleum is an add-on service for Uphold accounts. Users don’t store funds with Heleum LLC, instead they stroe funds on their Uphold.com wallet, just like Coinbase or Paypal users store funds on those digital wallets. 100% of the transactions are done by Heleum, but occur in Uphold, authorized through Uphold’s API to give the Heleum app permissions on the user’s Uphold account.

How directly tied is your profit to cryptocurrency gains?

We are tied to it. This doesn’t require ever-increasing crypto prices though, since we can make a profit by buying low and selling high, so we can make revenue even if cryptos trade in a range and cycle between boom and bust.

Why the minimal S&M budget?

We’ve gotten many of our users from word-of-mouth after a few free podcast interviews, so our marketing expenses are minimal. We’ve been able to sustain our growth % without changing that. We feel we’ll get good organic media from our fundraiser and user’s referrals from their social media posts reviewing their own app performance. We’re highly considering more mass marketing and better funnel management, as well, and we'll make sure we candle organic growth first before we try to accelerate it.

How’d you fare financially during the crypto crash since January? In the worst-case scenario – cryptos keep crashing – what’s your minimum burn and how do you plan to mitigate?

Even during the crypto crash we had marginal gains, and added over 10 new users/day during this time as well. Version 2 of our algorithm will allow us to sit out of cryptos during crashes to improve the performance dramatically.

Our minimum burn during low revenue periods is under $20k/month. That coupled with our new algorithm development is a recipe for long-term company stability.