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The 411: Successfully Funded - Helping Farm Workers Find Good Farm Employers
Found on: - https://wefunder.com/ganaz
GANAZ INC.
Invest in Ganaz, and improve the lives of over a million farm workers!
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There are over a million farm workers in the U.S. and even though nearly all of them have smart phones, they still find out about work by word-of-mouth and know little about the environment they're getting into. Meanwhile, farm owners face a major labor shortage - last year over $3B of produce was unharvested because farmers couldn't find enough workers. Ganaz is like a Glassdoor for agriculture - we help farm owners find workers and help farm workers find out which farms offer the best jobs.
Srinivas Artham
CO-FOUNDER, GANAZ INC.
OUR AMBITION
Our mission is to create thriving workplaces on farms where workers and owners have healthy and happy mutually beneficial working relationships. We're starting in farming here in the U.S., but our ambition is to improve the lives of workers around the world - whether they work on a fishing boat in Thailand or a mine in the Congo. We believe this is a $1B+ opportunity - creating a win for our investors and for the workers and employers we serve.
KEY FACTS
- We launched our Minimum Viable Product (MVP) after two months of development
- We’ve worked with 12 companies so far in California and Oregon, and have engaged with thousands of workers on our app and with our job posts on social media
- We have a great set of advisors - industry leaders in food, agriculture, worker issues, and technology for development - check out our quotes
- We have investor commitments of about $100K
Why I Like Ganaz Inc.
I've had the chance to work with Sri and Hannah for about six years during my time as SVP of Whole Foods Market and as a board member at Fair Trade USA. Together we built Fair Trade into an integral part of Whole Food's responsible sourcing strategy. Sri and Hannah's business smarts, passion to make a difference, tenacity and creative problem solving will now serve to make their new social enterprise a success.
Michael Besançon
WHOLE FOODS MARKET SVP PURCHASING, MARKETING & DISTRIBUTION, RETIRED
Interview
WF: What's new about what you're making? How is it different?
While there are plenty of recruiting and messaging apps out there, they're generally designed for English speakers. Ganaz is designed specifically for farm work, where most farm workers speak Spanish and most farm owners speak English. Furthermore, our interface is very simple, making it easier to use for those who aren't so tech savvy.
Meet the Founders
Together Hannah and Sri have over two decades of working on labor issues in agriculture
Srinivas Artham
Co-founder
Sri led the CPG division of Fair Trade to 39% annual growth, certifying ~$1.5B in retail sales. He has an MBA from INSEAD and Systems Design Engineering degree from the University of Waterloo.
Hannah Freeman
Co-founder
Named a “Rising Star” by the Produce Business Magazine in 2016, Hannah has built Fair Trade produce into a driving force in the industry. She has an MBA from Portland State University.
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