Thursday, July 19, 2018

Parvenu - Crowdfunding Charitable Donations at the Checkout Stand

How I Serve



I search for emerging companies, technologies, disruptive technologies, 

innovations, start-ups and up-starts. I’ll look to match potential problems… 

e.g. “plastic pollution” to solutions… e.g. 3D Printer for recycled plastic waste…

for potential venture capitalists, angel investors, and online funders. 

I’ll also highlight a variety of topics including funding success stories, 

the environment, housing, medical, artificial intelligence, science, 

aging populations, disabled populations, social entrepreneurs, philanthropy, 

and topical news. I’m always searching for great people innovating, 

inventing, and doing, great things.




The 411: Donors gain full transparency by being informed of the specific project benefiting from their donation.

Found on: https://wefunder.com/parvenu?auto_login

Raising More Money for Charity Through Artificial Intelligence
We believe businesses have a responsibility to improve their communities. One way retailers do this is by inviting shoppers to support charitable causes at the checkout counter. We're building a better charity checkout platform using AI-based personalization. Our system asks the lady grabbing dog food to donate to the animal shelter, the man refilling medication to give to research for a cure. This personalized engagement boosts brands and differentiates the retailer as a business that cares.
Square_cropped_patrick_wefunder_edited
Co-founder & CEO
I am an experienced fundraiser who brings industry insights, sales, strategy, & vision. I previously authored 2 books and co-founded an app.
Why you may want to invest
1Our technology outperformed standard charity checkout by tripling the donation rate from 8% to 25% in beta testing across 5 stores.
2Team has two successful startup exits and a CEO with fundraising expertise.
3Partnerships with major FinTech players such as Verifone, Ingenico, First Data, and Worldpay.
4Positioned to be first to market in the U.S. after the business model was proven in Europe.
5Completed SEED SPOT's top-ranked incubator and received $100,000 of AWS credits to minimize upfront costs.
6Prior to Parvenu, our founder, Patrick, ranked among the top fundraisers in the nation for The Nature Conservancy and Save the Children.
7Patrick is the Amazon best-selling strategy author of Road of the King.
8Our technology is proprietary under a provisional patent.

Our Ambition
Our vision is to become an essential component of retail loyalty programs, as our platform engages shoppers in the store, on their mobile devices, and online. By transforming traditional charity donations into crowdfunding at checkout, we can create a culture of giving that transforms routine shopping into a meaningful experience. If successful, this will make us a huge player in a donation crowdfunding market expected to explode to $300 billion by 2025.

Personalizing a Stale Retail Charity Checkout

Personalized Engagement Drives the Retail Industry

Retail options for in-store, online, and mobile are growing. Shoppers expect personalized engagement across all channels in exchange for brand loyalty, but many traditional retailers failed to create personalized engagement as well as their e-commerce competitors. 
In 2017, almost 7,000 brick-and-mortar retail stores shut down. Meanwhile, Amazon has a market cap $179 billion higher than the next five retailers combined. As a result, in-store consumers expect a more personal experience than retailers have traditionally provided.
More than 80% of shoppers want personalization and expect details and offers tailored to them. Personalized content can increase overall sales by as much as 10%, and retailers see a 5-8x ROI on personalization spending.

Current Charity Checkout Builds Brand, but Lacks Personalization

Retailers demonstrate their brand's values to shoppers by helping the local community in a variety of different ways. A grocery store might ask shoppers to round up their purchase as a donation to an aligned cause such as a hunger charity. While storefront brands traditionally raise money for a single nonprofit, AmazonSmile excels at personalization by fundraising for nearly 1 million nonprofits. All too often, shoppers won't donate without feeling a personal connection to the cause. In addition, checkout campaigns have high overhead and low transparency.

No Personalization in Charity Checkout

Walmart gave grants of $1 million or more to 49 different nonprofits in 2015 alone, but until now, technology has limited their checkout fundraisers to only Children's Miracle Network Hospitals. 

Donors Lack Transparency

The #1 reason shoppers don't donate at checkout is not knowing where their money is going. 

Current Options are Expensive

Walgreen's Red Nose Campaign has shoppers purchase a nose for $1, but only $.50 goes to helping children in poverty.
WF: Besides personalization, how is 
Parvenu’s platform different from other 
crowdfunding platforms?
 
P: Parvenu’s crowdfunding is unique in that we take a B2B approach, with retailers as our distribution channel. A crowdfunding website is tasked with building a massive audience from scratch, and Parvenu’s crowdfunding platform addresses this fundamental challenge by strategically combining it with distribution channels that already have high foot traffic: retail checkout.

Raising More Money by Asking People to Donate to What they Already Care About

Parvenu's platform benefits retailers, shoppers, and nonprofits. Our patent-pending technology asks the mom getting diapers to give to the children’s hunger charity, the lady behind her grabbing dog food to donate to the local animal shelter, and the man refilling his dad’s medicine to donate to research for a cure. Shoppers are rewarded for donating with discounts on future purchases. This personalized engagement increases sales and builds brand loyalty, which empowers the retailer to differentiate themselves as a business that cares about their community.
We increase transparency and create engagement with shoppers by offering a beautiful and informative display at checkout that provides the specific project in the local community that benefits from the donation, a progress thermometer so shoppers know how close the project is to its funding goal, and the nonprofit's Charity Navigator ranking. Parvenu's pilot test tripled the success rate of traditional methods by raising the donation rate from 8% to 25% across 5 store locations.
Nonprofits that weren't previously displayed at checkout get a new source of donors at a fraction of the cost. Retailers enjoy all the benefits of our platform at no cost to them. We entirely eliminate the traditionally high upfront cost associated with nonprofit fundraising by charging a 10% transaction fee on donations collected. 
Invest In Our Technology
Dear Investors,
We believe businesses have a responsibility to improve the communities they serve. These communities are all too often underserved, and charities are left to fill the void. I’m an experienced fundraiser after raising hundreds of thousands of dollars for incredible and innovative organizations like Save the Children and The Nature Conservancy. I know donors are concerned about how much of their money is going to the cause, who their donation directly benefits, and most importantly, that they share a personal connection with the cause. Parvenu operates at the intersection of technology and social impact to raise more money at a fraction of the cost for charities, create true transparency for donors so they know where their money is going, and build brand loyalty for retailers.
Walgreen’s Red Nose Campaign asks shoppers to purchase a red nose for $1 to help children in poverty, but only half goes to the cause as only the profits from the nose are donated. Parvenu eliminates this unreasonably high overhead by using technology to let more money go to the people in need rather than using it to manufacture a prop. Donors gain full transparency by being informed of the specific project benefiting from their donation.
We raise more dollars by creating personalized engagement and asking people to give to causes they already care about. We’ve got an experienced team that has built and sold multiple companies. We have payment partnerships with industry leaders like Verifone and Ingenico, who recently released point of sale application marketplaces to provide distribution channels and make integration easy.
I invite you to become a part of what we’re doing by investing in our technology. I’m available around the clock to answer your questions in the comment section. Let’s create a culture of giving together!
Sincerely,
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